This makes me proud to see that the very first endorser of Naturale Labs belongs to such a list.
It's been three months since the contract signing between Lea Salonga and Cycles and my team has been busy. We're happy so far with the result of our hard work and of course Lea (wink wink). We've been able to access more stores and the offtake has been very encouraging.
Moms are the same anywhere in the Philippines and I've been receiving reports of very strong movement of Cycles in the Pampanga area. A location quite far from the center of the Lea campaign (Manila).
Lea came in at a very good point for Cycles. It was a point when the innovator moms and the early adapter moms were already buying and a push was needed to get the early majority into the picture. This is an important part in buildling the credibility (Laura Ries calls it PR), something advertising lacks.
If day 1 of Cycles started with a major campaign with an endorser, I would need deeper pockets. Turnout would have been slower. I learned this the hard way in the past, so now I think my team is better.
Congratulations again to Cycles Mom Lea Salonga for landing the list!
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