Shopping Styles of Filipino Consumer

Just in case you've missed last Monday's gem in Philippine Star.

The study was made by Taylor Nelson Sofres (TNS) Worldpanel Philippines. Gives us a peak on formal market research FOR FREE!!!

Read it HERE.

My take:

• The Filipino consumer is young. We’re a baby making country. The trend of getting old as a population will be later on, especially compared to other industrialized countries like Japan and Singapore.
• Marrying at a later age means more Cycles sales due to better accessibility to disposable income.
• Don’t believe everything written, don’t generalize – the internet was not mentioned. This is because penetration is less for the rural areas, HOWEVER, for the customers we are talking to internet penetration is very high.
• If you’re good at sachet marketing, then stick to the Philippines. Other countries are less developed in this format.
• The Filipino shopper segment called “Meticulous Mommas” as labelled by TNS is our customer for Cycles.