Whatever you manufacture, somebody can make it better, faster and cheaper than you.
You do not own the molecules. They are stardust. They belong to God. What you do own is your soul. Nobody can take that away from you. And it is your soul that informs the brand.
It is your soul, and the purpose and beliefs that embodies, that people will buy into.
Sunday, July 05, 2009
Branding is a Spiritual Exercise
Hugh's Manifesto is as true today as it was written back in 2004.
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