No, it’s not a baby dragon, but it sure is for Babies
Presenting... [drumroll]
Cradle Natural and Edible Bottle & Nipple Cleanser
We are very excited with our new brand. It answers a lot of problems experienced by moms. Now there's an effective and affordable product to wash your baby’s bottles - whether breast fed (this is better!) or formula. Intuitively, we all know that you don’t want to use your ordinary dishwashing liquid like Joy or Axion. These guys have too much strong chemicals for our babies.
Cradle comes in 2 kinds - the 700mL pump spray and 500mL refill. We made sure it is technologically advanced and we ended up with 5 patents. I’m sure you’ll love Cradle as much as we do.
Above is Team Philippines doing a kampay for Cradle! Look for Cradle somewhere in between the bottles and elbows.
Our team from Indonesia for Cradle!
Thailand says Congratulations to Cradle!
Last but not the least this is Vietnam team toasting to Cradle!
In the spirit of full disclosure, we did the toast a month ago, but I only blogged it today, I was waiting for the website to be operational. Something we are improving in our processes.
Now, allow me to tell you the history of Cradle. This is very interesting...
Our international team went home from Christmas from their respective countries but before we went on break, we did store checks in Pampanga to see our operations in the regions. Gian, Jay and Apple was with me, together with Ray.
This is Jay, the godfather of Cradle. As we were literally horsing around Pampanga, he pitched the idea based on an existing category in Indonesia. I was trying to figure out what he was saying and I saw this...
This product is available only in Pampanga and surrounding areas. If there is an apparent need for this product in this area, what more in Manila. This was our AHA! Moment!I did calls, asked my wife, asked moms, went straight to the mall, supermarket and called for a special meeting in the office. And after a few days we came out with this on the board...
A new product concept - Cradle! Emily named it, and looks great! This was back in January 2009.
Here are a few more notes we had on the board.
Cradle is currently available in Rustan’s Supermarket and Department Stores, Shopwise, Babyland, Baby Company, SM Department Stores and more stores to come.
It took us 6 months from thought to shelf. Hmmm... not bad but can be faster.
I assure everyone that the product is made from edible ingredients, I actually drank a spoon-full - taste like bitter bubble gum.
Expect Cradle to be in more shelves in the Philippines and in the shelves of Asia in the next months.
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