A fresh, new medium

I find myself pointing to social media more and more. I know it still is very fresh because 98%+ of the time I see people scrambling for answers not knowing what to do with this new animal. Here's a good primer.

A few stats worth considering:

• Social Media has overtaken porn as the #1 activity on the Web
• 1 out of 8 couples married in the U.S. last year met via social media
• Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
• If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia
• The fastest growing segment on Facebook is 55-65 year-old females
• Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
• There are over 200,000,000 Blogs
• 78% of consumers trust peer recommendations
• Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser

Ignore at your own risk.